Healthy CurAlly Finale: “CurAlly” awarded Trademark Registration Certificate

Comfort and convenience have been two of the many driving forces for the advancement of technology and services. From the most essential to the most mundane of materials or services, technology has made them available without the expense of comfort and convenience. These advancements have helped people save time and resources and, more importantly, have provided them with a plethora of choices. With the hundreds and thousands of products and services available, the presence of a choice and a preference has been vital for these technologies. In addition, the existence of online communities and reviews has helped people narrow down these choices to a selection of the best products and services for them, whether it be for compatibility, price, or proximity.


All of these and more can be experienced with CurAlly, the modern healthcare ecosystem that is holistic, connected, and person-centered. CurAlly leverages its technology to shape good quality care delivery, strengthening the patient-provider relationship, the hallmark of quality care. Their services offer patients a self-service experience to select, compare, access, and rate care providers. Patients can also search for care services based on budget, quality, or health insurance. This highlights the patient-centered model that CurAlly is built on, encouraging patients to actively seek care through informed and autonomous healthcare navigation.


On top of that, CurAlly allows providers to build lasting relationships with their patients through the platform. The technology helps streamline the businesses of healthcare providers, establish their online presence, and improve their profitability. Through patient reviews and collaborative networks, providers can expand their reach and gain the trust of patients and future customers.


CurAlly also features health blogs from different healthcare providers, raising awareness of important and popular health matters such as non-communicable diseases, reproductive health, childcare, and perhaps others. CurAlly imparts information through these blogs to encourage community engagement and promote preventive health behavior.


Acknowledging their promising product, CurAlly Inc. has reached out to the Ateneo Intellectual Property Office (AIPO) to secure and protect their intellectual property, boosting their brand and establishing their mark on the Philippine market. With the help of AIPO, CurAlly Inc. filed for the trademark.



Image: Sample of a Figurative Mark with Words


In the registration of the trademark, two classifications were used to identify the elements of the mark and the goods and services provided by the business. These are the Vienna Classification and the Nice Classification. Both are used to facilitate trademark registrations and searches, simplifying the workload and processes, especially those at international levels. The Vienna Classification handles the elements of the mark while the Nice Classification describes the goods and services provided by the business.


CurAlly is a business that is into development, management, and maintaining Web Portal services and applications for health, wellness, and the medical industry, such as but not limited to, patient queue management systems, remote patient monitoring, and medical teleconsulting. As a trademark, the CurAlly brand makes it distinguishable from other services. The mark represents the person embracing a circle, welcoming the holistic way of life. Showing the business CurAlly as everyone’s ally for cures and health.


On 11th of August 2021, the trademark registration of CurAlly was filed to the IPOPHIL. The registration was then processed and published for opposition on the IPO e-Gazette on the 10th of June 2022. A party may file an opposition to the trademark within a period of thirty (30) days from the publication date if there is any opposition to the registration that may involve identical or confusingly similar marks. Fortunately, the trademark received no opposition and was officially registered on the 11th of July 2022. CurAlly Inc. was awarded the certificate of registration for CurAlly, acknowledging the success of the registration of the trademark.


For more information about CurAlly and its services, you may visit https://www.curally.ph/.



References:


CurAlly (n.d.). Frequently Asked Questions. https://www.curally.ph/faq


World Intellectual Property Office (n.d.). Vienna Classification. https://www.wipo.int/classifications/vienna/en/


World Intellectual Property Office (n.d.). Nice Classification. https://www.wipo.int/classifications/nice/en/


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Disclaimer: The views and opinions expressed in this article are those of the author/s and do not necessarily reflect the official policy or position of the Ateneo de Manila University.


#IntellectualProperty #TrademarkRegistration #CurAlly