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  • Writer's pictureAteneo Intellectual Property Office [AIPO]

Fostering Intellectual Property: AIPO hosts Trademark Awareness Session for the General Public

Over 300 participants representing various institutions recently gathered for a Trademark Awareness Session, organized by the Ateneo Intellectual Property Office (AIPO). The webinar took place on February 27, 2024, via Zoom, offering attendees the opportunity to delve into the intricacies of trademark protection.

Image: Dr Bayudan giving an introduction to trademark and its related concepts

The webinar featured Dr Kenny Bayudan, Senior IP Specialist from the IP Academy of the Intellectual Property Office of the Philippines (IPOPHL), as the distinguished speaker. With his extensive expertise in intellectual property matters, Dr Bayudan provided invaluable insights into the importance of trademarks and their role in safeguarding innovations. 

Throughout the session, participants gained a deeper understanding of trademarks and their related rights, learned about the registration process, and learned other important principles in trademark maintenance and renewal. The speaker’s presentation captivated the attendees, empowering them with the knowledge and tools necessary to protect their brands effectively. 

Image: Group photo of the attendees of the webinar

The event also served as a platform for knowledge-sharing among participants from diverse backgrounds and institutions, citing example cases on various trademark issues. By delving into specific cases, participants gained a deeper appreciation for the complexities and challenges surrounding trademark protection.

Image: Dr Bayudan discussing the duration of trademark protection, maintenance and renewal

Image: The importance of trademark registration grants exclusivity, gains recognition and a good reputation, and generates goodwill to the owner

By fostering a deeper appreciation for intellectual property rights, the Trademark Awareness Session underscored the vital role that AIPO plays in promoting innovation and protecting creativity within the academic and entrepreneurial communities.

With its resounding success, the Trademark Awareness Session organized by AIPO stands as a testament to the university's commitment to promoting intellectual property education and fostering a culture of innovation within and beyond the Ateneo community. 

AIPO would like to extend sincere thanks to the IP Academy for their remarkable dedication to advancing intellectual property education.


If you are interested in seeking trademark protection or have questions about intellectual property in general, please don't hesitate to reach out to us via email at

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