top of page
  • Writer's pictureAteneo Intellectual Property Office [AIPO]

Protecting Marks for Startups: Trademark Awareness Session for Science and Technology Entrepreneurship Program (STEP) Participants

As part of the onsite training session for the participants of the Science and Technology Entrepreneurship Program (STEP), the Ateneo Intellectual Property Office (AIPO), in collaboration with the IP Academy of the Intellectual Property Office of the Philippines (IPOPHL), conducted an awareness session on trademarks for entrepreneurs and startups. The event took place on January 23, 2024, within the Blue Nest Incubation Space, located at the prestigious Aretè Building, Ateneo de Manila University.

Image: The speaker, Engr Kevin Facun, Senior Specialist from the IP Academy of the IPOPHL

Engr Kevin Facun, Senior Specialist from the IP Academy of IPOPHL, served as the guest speaker for this trademark awareness session. His engaging presentation focused on the importance of branding and trademarks, wherein he discussed the functions of trademarks and the trademark registration process in the Philippines. He also delved into the difference between a trademark and a trade name.  He also discussed the power of symbols, empowering future entrepreneurs with the tools necessary to safeguard their innovations. 

Throughout the session, Engr Facun emphasized the multifaceted importance of trademarks, covering their significance in safeguarding intellectual property, fostering trust and recognition, gaining competitive advantages, and enhancing asset value, all of which contribute to the business growth and financial stability of a startup company.

Image: Engr Kevin Facun discussing the different categories of a Trademark with STEP participants

This trademark awareness session was a valuable learning experience for the STEP participants. Engr Facun’s insights provided the startups with a deeper understanding of the role trademarks play in safeguarding innovations, building brand recognition, and fostering business growth. 

As STEP participants embark on their entrepreneurial journeys, they now have the deeper knowledge and tools to navigate the complex world of trademarks, ensuring that their innovative ideas and creations are protected and poised for success in the ever-evolving business landscape. 

Image: AIPO members (left to right: Ms May Ann Udtojan, STEP Project Leader; Ms Vanessa Malapit, Head of AIPO-Protection and Education Group; and Ms Mariela Alcaparas, Project Development Officer) awarding the certificate of recognition to Engr Kevin Facun

AIPO, through the STEP project, and IP Academy’s collaborative effort demonstrates their commitment to fostering a culture of innovation and entrepreneurship in the Philippines, ultimately contributing to the country's economic development.


If you are interested in seeking trademark protection or have questions about intellectual property in general, please don't hesitate to reach out to us via email at To learn more about our office and our services, you may visit our website at You may also check out our Facebook and LinkedIn pages for the latest updates and announcements.

Please also follow IP Academy’s Facebook page:


bottom of page