AIPO’s Design Thinking Workshop Equips Eight8Ate Holdings, Inc. for Strategic Growth
![Writer: Ateneo Intellectual Property Office [AIPO]](https://lh6.googleusercontent.com/-zssJ0cLBHzQ/AAAAAAAAAAI/AAAAAAAAAAA/AMZuucmBg9Ez3_CbeZDnTkQNyyt4gmxfAw/s96-c/photo.jpg)
On September 5, 2024, the Ateneo Intellectual Property Office (AIPO) held a Design Thinking Workshop for Eight8Ate Holdings, Inc. in Tagaytay City as part of Eight8Ate’s 5-year strategic planning.
Focused and concise, the workshop facilitated by Ms Mariela Alcaparas and Mr Steve Chaves of AIPO was designed to introduce a human-centered approach to designing innovative solutions to the challenges and opportunities they were going to face. The workshop provided the company's teams with essential tools for designing their future plans and initiatives.
Established in 2018, Eight8Ate operates Conti's and Wendy's in the Philippines, managing 74 and 70 stores respectively. Led by CEO Joey R. Garcia, a veteran restaurateur with over 30 years of experience, the company continues its expansion armed with its vision: "To Be A Leading Food Brand Operator Recognized for Delighting Generations."
The workshop was direct in its methodology. Through empathy exercises, participants mapped stakeholder interactions, identified gaps, and transformed challenges into "How Might We" (HMW) statements. Grouped by brand—Conti's, Wendy's, Restaurant Solutions, and Masuma—teams examined various opportunities for growth and improvement, which laid a foundation for the company’s strategic planning.
The AIPO is excited to see how Eight8Ate will integrate the outcomes of this session into their future offerings, maintaining its focus on customer experience and operational excellence.
Interested in how design thinking can help you and your team? Visit aipo.ateneo.edu/designthinking or send us an email at aipo@ateneo.edu.
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It’s refreshing to see companies invest in design thinking for strategic planning, especially one managing major brands like Conti’s and Wendy’s. The “How Might We” framing is such a simple but powerful way to shift teams from problem-focused to solution-oriented thinking. I imagine the empathy mapping exercises were eye-opening for spotting gaps in the customer experience. Speaking of visuals, the group photo in the article looks a bit compressed—if they ever need a more authentic “vintage corporate retreat” vibe for their documentation, this low quality image maker would actually be perfect for that nostalgic, early-2000s PowerPoint look. Anyway, wishing Eight8Ate all the best with their 5-year roadmap!
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This is a great example of how design thinking fuels innovation and long-term growth. Similar strategies are widely used in gaming, where player experience and creativity play a huge role in success. Erone also highlight how these ideas connect with modern game development trends.
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