Ateneo Blue Nest Launches Digital Marketing Accelerator Program
- Leo Mari E. Reyes
- Jun 22
- 2 min read
Ateneo Blue Nest, the official startup incubator of the Ateneo Intellectual Property Office (AIPO), in partnership with Keepital, officially launched the first module of the Digital Marketing Accelerator Program, Social Media and Digital Marketing 101, on June 6, 2026, at SEC A Building, Room 202, Ateneo de Manila University. The session brought together aspiring marketers, entrepreneurs, professionals, and organizational leaders seeking practical ways to strengthen their digital presence and marketing capabilities.
A practical start to the learning journey
The opening session created an interactive learning environment where participants explored the foundations of social media marketing, digital visibility, audience engagement, and brand-building. Through discussions, experiential stories, and collaborative activities, attendees gained a clearer understanding of how businesses and organizations can connect with their target audiences in a digital-first landscape.
A key highlight of Module 1 was the return of Jason Domantay, Managing Director of Domantay Consulting, to Ateneo. Domantay previously pioneered a digital marketing and social media management program at the Ateneo Business Resource Center. Drawing from industry practice, he emphasized the importance of audience-centered content that responds to people's needs, questions, and interests - an important factor in improving visibility across organic search and digital channels.
The program introduces participants to practical tools and techniques that they can immediately apply to their brands, organizations, and businesses. Module 1 covered content strategy, social media engagement, online brand positioning, and the fundamentals of building a sustainable digital presence.
The session also encouraged active participation. Attendees shared perspectives, asked questions, and learned from one another's experiences, helping make the inaugural module both meaningful and collaborative. The organizers thank the participants for their enthusiasm, engagement, and valuable contributions throughout the session.
What participants can expect next
The Digital Marketing Accelerator Program continues on June 13, 20, and 27, 2026, with upcoming modules on digital market validation, go-to-market strategy, and growth hacking. These sessions build on the foundations established in Module 1 by helping participants understand market needs, validate business ideas, design stronger market-entry approaches, and develop data-driven digital strategies.
For those who were unable to attend the first session, there is still an opportunity to join the remaining modules and continue the learning journey alongside fellow professionals and business leaders. With a successful first module completed, the program is positioned to equip participants with the knowledge, skills, and confidence needed to navigate the evolving digital marketing landscape.
For more details and easy access to the registration form, you may visit https://forms.gle/aWAhv7Ar18ohCfa88, check the website at aipo.ateneo.edu/digital-marketing-accelerator-program, or send an email to bluenest.aipo@ateneo.edu for any inquiries.
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