Digital Marketing Accelerator Program Equips Founders and Business Leaders with Tools for Digital Growth

Ateneo Blue Nest, the official startup incubator of the Ateneo Intellectual Property Office (AIPO), in partnership with Keepital, successfully concluded the Digital Marketing Accelerator Program, a four-week learning journey designed to help entrepreneurs, startup founders, professionals, business owners, and aspiring digital marketers strengthen their digital capabilities.

Held at Ateneo de Manila University on June 6, 13, 20, and 27, 2026, the program provided participants with practical tools in social media, digital marketing, market validation, go-to-market strategy, crisis management, and growth hacking. Through masterclasses, discussions, group consultations, and interactive exercises, participants learned how to turn digital platforms into strategic assets for visibility, customer engagement, validation, and business growth.

The program was led by Jason Domantay, Managing Director of Domantay Consulting, who shared practical frameworks, real-world examples, and actionable strategies that participants could apply to their own businesses, organizations, and ventures. 

Jason Domantay leads the Digital Marketing Accelerator Program sessions at Ateneo de Manila University in June 2026, guiding participants through practical strategies for digital marketing, market readiness, and business growth.

Building Strong Foundations in Digital Marketing

The program opened on June 6 with Module 1: Social Media and Digital Marketing 101, where participants explored the fundamentals of online visibility, brand communication, audience engagement, and digital presence. The session emphasized how digital platforms can help businesses build trust, communicate value, and connect more meaningfully with their target customers. 

Participants gather after Module 1: Social Media and Digital Marketing 101, held on June 6, 2026, at Ateneo de Manila University, which focused on digital marketing fundamentals and brand engagement. 

On June 13, Module 2: Digital Market Validation guided participants in turning business ideas into more evidence-based opportunities. The discussion covered the Philippine digital landscape, target audience profiling, online survey design, and A/B testing as practical tools for reducing uncertainty, testing assumptions, and making more informed business decisions.

Participants complete Module 2: Digital Market Validation, held on June 13, 2026, at Ateneo de Manila University, which covered audience profiling, market testing, and evidence-based decision-making.

The third session, held on June 20, focused on Module 3: Go-to-Market and Crisis Management. Participants discussed customer understanding, value proposition, market positioning, and launch strategies, while also learning how businesses can prepare for and respond to unexpected challenges. A key highlight was an interactive crisis management case study, which allowed participants to apply decision-making, stakeholder communication, brand trust, and business continuity principles in a real-world scenario.

Participants gather after Module 3: Go-to-Market and Crisis Management, held on June 20, 2026, at Ateneo de Manila University, which featured launch strategy, crisis response, and an interactive case study.

The program concluded on June 27 with Module 4: Growth Hacking, which focused on practical ways to experiment, optimize, and scale digital efforts. The session reinforced the value of continuous testing, customer-centered strategies, and data-informed execution in supporting business growth.

Participants mark the conclusion of Module 4: Growth Hacking, held on June 27, 2026, at Ateneo de Manila University, which focused on experimentation, optimization, and digital growth strategies.

Strengthening Startup and Business Support

Through the Digital Marketing Accelerator Program, AIPO and Ateneo Blue Nest continued their commitment to supporting founders, entrepreneurs, professionals, and business leaders as they develop the skills, networks, and market-oriented capabilities needed to grow their ventures.

The organizers extend their sincere appreciation to Jason Domantay for generously sharing his expertise and practical guidance throughout the program. His insights made each session engaging, relevant, and immediately useful for the participants.

The organizers also thank Keepital for supporting the initiative and for being featured throughout the four-week program. Through its platform, Keepital introduced participants to an online B2B ecosystem that can help enterprises improve visibility, expand market reach, and explore potential partnerships.

Most importantly, appreciation is extended to all participants for their curiosity, openness, thoughtful questions, and active engagement throughout the learning journey.

The Digital Marketing Accelerator Program served as a valuable step in helping participants become more digitally ready, market-aware, and growth-oriented as they continue building brands, businesses, and ventures with meaningful impact.

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Interested in learning more about the Ateneo Blue Nest Incubation Program or Ateneo Intellectual Property Office (AIPO)? Visit our website or reach out to us at aipo@ateneo.edu.