Empowering Small Beauty Brands: AIPO Brings IP Awareness to QC’s QCertified Program
- Ateneo Intellectual Property Office [AIPO]
![Writer: Ateneo Intellectual Property Office [AIPO]](https://lh6.googleusercontent.com/-zssJ0cLBHzQ/AAAAAAAAAAI/AAAAAAAAAAA/AMZuucmBg9Ez3_CbeZDnTkQNyyt4gmxfAw/s96-c/photo.jpg)
- Jun 16, 2025
- 2 min read
The Ateneo Intellectual Property Office (AIPO) was honored to be one of the guest speakers at the Intellectual Property (IP) Awareness Session under the QCertified Roadmap Program. The event was held on May 26, 2025, from 1:00 to 5:00 PM at the Big Conference Room, West Wing, Quezon City Hall. This focused session brought together six cosmetics entrepreneurs, all eager to learn how IP can support their business growth and protect their innovations.
Organized by the Department of Science and Technology–National Capital Region (DOST-NCR) and the Quezon City Small Business and Cooperatives Development and Promotions Office (QC-SBCDPO), the QCertified Roadmap Program equips MSMEs across different sectors with tools to meet regulatory requirements and grow their businesses. While this session focused on cosmetics, the program serves a wide range of industries through tailored training, consultations, and technical support.
Representing AIPO were Ms Vanessa Malapit, MSc, Head of the Protection and Education Group, and Engr Benjamin Mirasol, Head of the Commercialization and Business Incubation Group (CBIG). Ms Malapit opened the session with a discussion on the fundamentals of intellectual property—covering patents, utility models, industrial designs, trade secrets, trademarks, and copyrights. She emphasized how even small businesses can benefit from protecting their product names, packaging designs, and creative assets.
Meanwhile, Engr Mirasol provided practical insights on the role of IP in the business setting. He shared real-life examples of how MSMEs can leverage their IP assets to enhance brand credibility, attract partners, and ensure long-term competitiveness in the market. He also underscored the importance of MSMEs as drivers of economic growth in both developing and developed countries.
The AIPO team extends its gratitude to DOST-NCR and QC-SBCDPO for inviting them to be part of this meaningful initiative. AIPO remains committed to supporting Filipino entrepreneurs through accessible IP education and advocacy.
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For more IP-related sessions like this, you may visit www.aipo.ateneo.edu or email them at aipo@ateneo.edu. You may also check out their Facebook and LinkedIn pages for the latest updates and announcements.
To learn more about the programs and services offered by DOST-NCR and its partners, including the Quezon City Small Business and Cooperatives Development and Promotions Office (QC-SBCDPO), you may visit https://ncr.dost.gov.ph or follow QC-SBCDPO’s official Facebook page at facebook.com/QCSBCDPO.
I appreciate how this program combines education, technical support, and real business applications for local entrepreneurs. Helping MSMEs understand IP rights early can prevent many future challenges related to branding and product identity. For a completely different type of immersive experience after work, I’ve also enjoyed Granny online unblocked, a suspense-filled escape game that keeps players constantly thinking ahead.
This workshop sounds extremely valuable for entrepreneurs who are still building their brands and learning how to protect their innovations. The practical examples shared by the speakers likely made the topic much more approachable for smaller businesses. Outside of professional content, I sometimes play slope unblocked 2, a fast-paced reflex game that’s great for short breaks and keeping your focus sharp.
The article does an excellent job showing how intellectual property is not just for large corporations but also highly valuable for small businesses and startups. I especially appreciated the focus on helping MSMEs build sustainable competitiveness through IP awareness. Creative industries often thrive on originality, which is why I also enjoy experimenting with sprunky game, a music-based game centered around rhythm and creative sound combinations.
It’s great to see organizations like AIPO, DOST-NCR, and QC-SBCDPO actively supporting entrepreneurs with accessible education and real-world guidance. The emphasis on trademarks, packaging, and innovation is especially relevant for beauty brands where visual identity matters so much. During breaks from reading business and startup articles, I usually relax with driftboss online unblocked, a surprisingly fun drifting game that’s simple but highly addictive.
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